Reasons to Read

Discover how Flipkart’s festive sale reshaped shopper engagement, quick-commerce adoption and opportunities for brands and sellers across India.

Read this report to discover answers to these and other questions:

• How did buyer and order growth during Flipkart Big Billion Days 2026 compare with growth in unique visitors?
• What role did Gen Z shoppers and consumers from Tier-2 and smaller cities play in the event?
• How did growth in beauty, grooming, lifestyle and appliances reshape the festive shopping basket?
• How did Flipkart Minutes expand its reach and assortment beyond everyday essentials during the event?
• How did seller participation, logistics expansion and AI-enabled discovery support Flipkart’s festive marketplace activity?

Data in this research report include: India’s festive online GMV estimates for 2022–2026, Flipkart’s year-over-year growth in orders, units, buyers and unique visitors, the share of Gen Z and Tier-2-plus buyers, category growth, Flipkart Minutes reach, and seller and fulfillment metrics.

Companies mentioned in this report include: Flipkart, Walmart, Apple, Samsung Electronics, Lakmé, Hindustan Unilever, L’Oréal, Maybelline, Tata CLiQ and Croma.