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Insights from China: Brand Mashups

The Chinese consumer goods market is unusually fast-moving and innovative, and brands are working hard to drive excitement among shoppers. We have previously discussed how brands have launched unusual adaptations, often in partnership with online platforms such as Tmall. Brand mashups are a part of this innovative approach.

Beauty Wellness

The global beauty market is evolving as the definition of beauty comes to be viewed holistically – from the inside out, creating  opportunities for new entrants. The new era of beauty includes health, wellness, self-care and edible beauty products.