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Insight Reports

Insights from China: Brand Mashups

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Coresight Research

Key Points

In our biweekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape — as they affect business operations and the future outlook.

In this report, we look at brand mashups: brands collaborating with one another to launch new products.

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