Executive Summary

As part of our Retailers’ Timelines series, we examine key events in Macy’s recent history.

• From 2017 to 2019, Macy’s undertook meaningful steps to reinvent its business.
• In August 2019, Macy’s began a pilot with fashion resale marketplace ThredUP in 40 Macy’s stores across the country, to boost in-store traffic.
• Bloomingdale’s launched an online subscription rental service for women’s clothing in September 2019, priced at $149 per month.
• Macy’s is expanding its Backstage off-price locations to an additional 50 stores, with 47 of these already completed as of August 2019 and the rest planned to be completed by the end of the year. Backstage locations are expected to grow further in line with high consumerinterest in value and unique offerings.
• Macy’s is focusing on enhancing customer experience through technology. The company now offers new beauty touch screens at Bloomingdale’s and virtual try-ons through Marxent, a 3D product-visualization platform.
• Macy’s is also implementing new and experiential concepts through its emerging pop-up platforms such as STORY and The Market, which rotate new products based on themes.

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