Deep Dive 8 minutes PremiumFashion Online to Offline Coresight Research August 23, 2019 Executive SummaryThe fashion industry underwent significant changes over the past decade and continues to evolve quickly. Driven by advancements in digital channels, digitally native retailers are adapting to consumer preferences – but are also opening brick-and-mortar stores. In this report, we analyze the online-to-offline fashion market and look at what drives digital natives to get physical: Pure-play digital retailers are creating physical storefronts to provide an “all-channel” experience. Digital ad costs are becoming more expensive than other media – and digital is becoming less effective. Digitally native brands find physical locations help fill that need. Physical stores are a point of discovery for emerging brands: New stores generate an average 45% lift in web traffic, according to an International Council of Shopping Center (ICSC) survey. New York remains the top city for offline stores and pop-ups, a testament to the perceived power of internationally renowned flagship cities for fashion discovery. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Walmart Leads, Amazon Loses Ground in the Online Grocery Market: US Survey Insights with Sujeet NaikInnovator Profile: Dragonfruit AI Transforms Video Surveillance Data into Essential InsightsRetail-Tech Landscape: Robotics and AutomationHow To Enhance the Customer Experience with Next-Generation Product Information Management and AI