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Insights from China: The Billion-Dollar Beauty Brand You May Never Have Heard Of

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Coresight Research

Key Points

In our biweekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape — as they affect business operations and the future outlook.

In this report, we look at the Chinese beauty brand Perfect Diary.

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