Insight Report 8 minutes PremiumBeauty Insights: Six Reasons Apparel Brands are Moving Into Beauty Coresight Research October 10, 2019 Executive SummaryApparel brands are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. Beauty products can serve as a gateway to introduce shoppers to a luxury brand whose full portfolio customers may then explore. For example, Gucci launched a lipstick line under designer Alessandro Michele in May 2019, allowing consumers to first experience the brand in an accessible way. Traditional brands are leveraging their influence and reputation to enter the beauty category through extension beauty products, as a strategy to increase revenue. Beauty products help to obtain customer loyalty through repeat purchases, because consumers have to replenish skincare, lip color or personal care products more frequently than apparel. Beauty and personal care products can help to increase apparel shoppers’ average order value. Beauty products, particularly with fashionable or unique packaging or a top designer name behind them, are sought-after gifts and therefore present another selling opportunity for retailers. By offering beauty products, retailers can reach can extended customer base through innovative marketing strategies on online media channels. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: August 2023 China Retail Sales: Growth Rate Improves, Breaking Three-Month Downward TrendShoppers Enter “Summer Mode”: US Consumer Tracker 2023, Week 26Earnings Insights 2Q24, Week 3: Clorox, Floor & Decor and Under Armour Among the Many Companies Reporting Sales DeclinesHoliday Survey Bites: AI Chatbots and AR/VR