Insight Report | July 12, 2021 Premium Four Months to Singles’ Day: Five Actions That Brands and Retailers Should Take To Prepare for the FestivalWith four months to go until Singles’ Day, we present five actions that brands and retailers should take to set themselves up for success during this year’s shopping festival—covering social media, sales targets, marketing budgets, inventory planning and customer service. Read More
Insight Report | June 24, 2021 Premium 6.18 Shopping Festival 2021 Provides a Further Boost to Retail in ChinaThe 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms during the festival and discuss three key trends that we saw during this year’s event—covering consumer interest in new products, upgraded logistics networks and e-commerce platforms’ strategies to improve the shopping experience. Read More
Insight Report | June 11, 2021 Premium Five Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content MarketingWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival—covering livestreaming and content marketing platforms. Read More
Insight Report | May 11, 2021 Premium Six Months to Singles’ Day: Set 11.11 on Your Retail CalendarSingles’ Day is the world’s largest online shopping event in terms of GMV, with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we discuss the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar—covering the recent performance of the annual shopping festival, examples of success by international brands, and the actions that brands and retailers can take now to plan for the event. Read More
Event Coverage | March 26, 2021 Register for Free Access Alibaba’s Tmall Global Summit: Retail Opportunities and Strategies for Success in China’s E-Commerce MarketDeborah Weinswig, CEO and Founder of Coresight Research, moderated Alibaba’s Tmall Global Summit on March 25, 2021. We present three key insights from the event, covering a framework for brands to enter the China market, strategies for startups to go global and recommendations for brands to succeed in China. Read More
Insight Report | March 2, 2021 Premium China Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers?Beauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. We explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers. Read More
Insight Report | January 20, 2021 Premium Alibaba in the Global Retail Market: Busting Five MythsWith Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we unlock five myths related to online retail in China to provide insights into the workings of this e-commerce giant. Read More
Insight Report | January 12, 2021 Premium Chinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the HolidayChinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics. Read More
Deep Dive | December 23, 2020 Premium Chinese Outbound Tourists Survey 2020: Understanding Covid-19’s Impact on Travel into 2021This report details the results of our sixth annual survey of Chinese overseas tourists’ travel, spending behavior and preferences, with a focus on the impact of Covid-19. Read More
Insight Report | December 10, 2020 Free Report Coresight Research x CEW: Beauty Insights—What Global Brands and Retailers Can Learn from China’s Singles’ Day 2020 EventBeauty has always been a popular category on Singles’ Day, and this year, it continued to witness strong sales growth across various Chinese e-commerce platforms, including Alibaba’s Tmall and JD.com. Together with CEW, we assess beauty brands’ and retailers’ performance and explore the key beauty trends that came to the fore during the Singles’ Day 2020 shopping festival. In this free report, we discuss the strategies that beauty brands and retailers implemented for the event and the learnings that brands can apply in future festivals and beyond to capture share of the fast-growing beauty market in China. Read More
Deep Dive | November 26, 2020 Premium Singles’ Day 2020 Ebook: Analyzing Product, Marketing and Channel StrategiesIn Coresight Research’s Singles’ Day 2020 Ebook, we offer a thematic discussion of the key strategies employed by brand and retailers around the world to drive sales during the shopping extravaganza in November 2020. We analyze four key topics: new products, marketing campaigns, new entrants and New Retail strategies. Read More
Insight Report | November 17, 2020 Premium Key Festivals and Holidays for Promotional Campaigns in China in 2021: CalendarChina sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns. Use our “cut-out-and-keep” calendar as your guide to 2021. Read More
Insight Report | November 17, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on SustainabilityHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival. Read More
Insight Report | November 10, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China MarketHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile sports bag and accessory brand Caraa. In this free report, we discuss how the brand is engaging with Chinese consumers, including the use of livestreaming ahead of this year’s Singles’ Day. Read More
Insight Report | November 6, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese ConsumersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market. Read More
