Insight Reports 14 minutes PremiumChina Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers? Author By Coresight Research March 2, 2021 What's InsideBeauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. In this report, we explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers. Click here to read the previous report in our China Retail Insights series (formerly Insights from China), which explores the online secondhand retail market, covering the major market players, current challenges and how brands and retailers can capitalize on the growing recommerce trend. CONTENTS Beauty Remains Resilient in China Newcomers in China’s Offline Beauty Market Harmay The Colorist WOW Colour Decoding the Early Success Behind Emerging Beauty Retailers in China Differentiated Merchandise To Excite Young Shoppers Social Media-Friendly Store Designs Omnichannel Shopping Experiences What We Think March 2, 2021 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in:
