Reasons to Read

Chinese consumers are increasingly embracing pre-owned products, boosting the recommerce market. In this report, we present an overview of the online secondhand retail market, covering the major market players, current challenges and how brands and retailers can capitalize on the growing recommerce trend.

Click here to read the previous report in our China Retail Insights series (formerly Insights from China), which explores how beauty brands can better reach Chinese male consumers through esports sponsorship and brand collaboration.

Content

Recommerce Market Gains Momentum in China

Major Players

Recommerce Platforms Attract Capital Funding

Opportunities in China’s Secondhand Luxury Market

Recommerce Platforms Face Challenges

What We Think