Insight ReportAlibaba in the Global Retail Market: Busting Five Myths Coresight Research January 20, 2021 Reasons to ReadWith Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we discuss the following five myths related to online retail in China: Alibaba is the Amazon of China Alibaba is only for big brands Alibaba is just an e-commerce company Singles’ Day is only about promotions Alibaba is only relevant in China Click here to read our 10 trends for China e-commerce in 2021. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The New Coresight 100: Leading the Retail Charge in 2025A Guide to NRF 2026 Retail’s Big Show: The Next Now—Key Insights Shaping the Future of RetailAnalyst Corner—DeepSeek Opens the Door for AI Democratization: The AI Opportunity, with Charlie PoonShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer Experiences