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Chinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday

What's Inside

Chinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021.

We discuss retail sales growth in China during the Chinese New Year holiday over the past decade, including our estimates for a Covid-impacted 2020 and 2021.

We present five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics.

Click here to read further Coresight Research reports on China market entry.

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