Insight Report 9 minutes PremiumChinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday Coresight Research January 12, 2021 What's InsideChinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss retail sales growth in China during the Chinese New Year holiday over the past decade, including our estimates for a Covid-impacted 2020 and 2021. We present five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics. Click here to read further Coresight Research reports on China market entry. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: March 2023 US Housing Market Indicators: All Home Sales See a Sudden Monthly RiseWeekly US and UK Store Openings and Closures Tracker 2023, Week 40: US Closures Up 77% vs. Last YearGenerative AI Latest: OpenAI and Microsoft Accelerate Innovation—Technology Conference HighlightsThe US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG
