Analyst Corner | November 22, 2019 Register for Free Access Weinswig’s Weekly—November 24, 2019This week’s note “From the Desk of Deborah Weinswig” looks at the declining importance of Black Friday as holiday shopping spreads throughout the year. Read More
Insight Report | November 21, 2019 Premium Singles’ Day 2019: Analyzing New Entrants, from Allbirds to EverlaneContinuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers. Read More
Event Coverage | November 20, 2019 Register for Free Access Key Insights from CEW’s Connected Consumer Conference 2019We discuss the key insights from the Connected Consumer Conference 2019, with an emphasis on the beauty sector. We cover the changing consumption in China and findings from Singles’ Day this year, the emergence of “harmonized retail” and the growing influence of social media in commerce. Read More
Insight Report | November 20, 2019 Premium Singles’ Day 2019: Analyzing Four New Retail StrategiesThis year’s Singles’ Day was another record-breaker. Each year, Alibaba tweaks its approach based on prior years’ learnings. New Retail was the key this year. Read More
Event Coverage | November 19, 2019 Register for Free Access Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping CommerceContinuing our coverage of Singles’ Day 2019 in China, we discuss the key insights from Alibaba’s Observing China Forum, which focused on changing consumer demand, digitalization and the future of the annual shopping holiday. Read More
Insight Report | November 19, 2019 Premium Singles’ Day 2019: Analyzing New ProductsNew products were a pillar of Alibaba’s 2019 Singles’ Day shopping festival strategy, with over 1 million new products launched. We review the new offerings on Tmall to understand the significance of the new product strategy and the benefits for brands and retailers. Read More
Deep Dive | November 18, 2019 Premium Singles’ Day 2019: Analyzing Brands and Retailers’ Marketing CampaignsThis report is the first in a series analyzing brands’ and retailers’ activities for Singles’ Day 2019. We assess the different promotional strategies that brands employed in the lead up to November 11 this year as they looked to increase customer engagement and maximise sales potential. Read More
Insight Report | November 14, 2019 Premium Singles’ Day 2019: Making an Impact around the WorldContinuing our coverage of Singles’ Day 2019 in China, we visited physical stores and e-commerce websites on November 11 to gauge the adoption of the shopping holiday by retailers globally and to gather examples of 11.11 deals. Read More
Insight Report | November 12, 2019 Premium Insights from China: Opportunities in China’s Booming Parent-and-Baby E-Commerce MarketWith China’s recent relaxation of its one-child policy in 2016, alongside an increase in the average national household income, the parent-and-baby market is seeing consistent growth across the country. In this report, we discuss the booming parent-and-baby sector in China, with a focus on the e-commerce landscape. Read More
Insight Report | November 12, 2019 Premium Holiday 2019: Consumer Survey Insights—Gen-Zers Show Biggest Gains in Spending IntentConsidering US consumer spending plans, destination preferences and shopping habits, we assess the retail outlook for the 2019 holiday season. We present key trends across different age groups, and offer key insights into the expected use of online platforms and associated services. Read More
Insight Report | November 11, 2019 Premium Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to ChinaContinuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands. Read More
Insight Report | October 29, 2019 Premium Insights from China: How Foreign Brands Can Capitalize on Traditional Chinese FestivalsChina has many holidays that are culturally meaningful – and which offer excellent opportunities for branding or promotions. This report examines innovative approaches Western brands are using to tap into Chinese tradition. Read More
Insight Report | October 28, 2019 Premium Singles’ Day Preview: What’s New for Double 11 2019?Chinese e-commerce giants have already kicked off their Singles’ Day campaigns, this year focusing more on lower-tier cities and emphasizing customer service elements over price alone. Read More
Insight Report | October 24, 2019 Premium Key Festivals and Holidays for Promotional Campaigns in India in 2020: CalendarIndia sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns. Use our 2020 calendar to plan your marketing and sales strategies for the India market. Read More
Insight Report | October 21, 2019 Premium Holiday 2019: US Retail Hiring Set To Be FlatPart of our Holiday 2019 series, this report outlines key developments related to holiday hiring in US retail Read More
