Festivals and Holidays

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Deep Dive | August 17, 2020 Premium

US Survey Update: How Consumers Expect To Shop for the Holidays (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season—comparing the results with our survey findings from a month ago. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on August 12.

Flash Report | August 17, 2020

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US Survey Update: How Consumers Expect To Shop for the Holidays (Select Findings)

This free report features select findings from our US consumer survey, undertaken on August 12, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis.

Insight Report | August 12, 2020 Premium

US Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital Learning

Part of our US Back to School 2020 series, we provide an update on consumer attitudes toward the back-to-school season, based on a recent Coresight Research survey of US consumers. We discuss our findings across three key topics—spending expectations, concerns about Covid-19 and attitudes toward in-store versus online shopping—with a focus on in-school versus online learning.

Insight Report | August 11, 2020 Premium

Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales

With three months to go until Singles’ Day 2020, we discuss how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. We explore how the integrated platform can help merchants and brands to communicate effectively with consumers, build their follower base and drive increased traffic to their Tmall and Taobao stores on November 11.

Insight Report | August 3, 2020 Premium

US Back to School 2020: A Redefined Shopping Basket

Part of our US Back to School 2020 series, we look at what the shopping basket may look like this season amid uncertainty around school and college reopening models due to the coronavirus crisis. We discuss the challenges that retailers face in determining demand and the implications of the transformed BTC season for students and retailers.

Event Coverage | July 30, 2020

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Coresight Research x Alibaba Group: Finding Growth in the China Market—Tapping the 6.18 Shopping Festival

Coresight Research and Alibaba Group hosted Amanda Baldwin, President at Supergoop!, and Erick Haskell, President of International at Allbirds, in a webinar to discuss how international brands can find growth in the China market by leveraging Alibaba’s Tmall Global e-commerce platform. We present an edited transcript from this webinar, which offers insights into consumer trends in China, the 6.18 shopping festival and the challenges presented by the Covid-19 crisis.

Insight Report | July 28, 2020 Premium

US Back to School 2020: The Outlook for Retail amid Uncertainty and a Gloomy Economic Backdrop

Launching our US Back to School 2020 series, we outline our expectations for the season this year, which is being shaped by the coronavirus crisis. We discuss the core market drivers behind our estimates of consumer spending in the US—including consumer focus on health and safety, the impact of Covid-19 on discretionary retail, potential school and college reopening models and the economic backdrop.

Deep Dive | July 20, 2020 Premium

Coronavirus Insights: US Survey Update—Holiday Early Read with Consumers Expecting To Shop Early and Spend Less (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on July 15.

Flash Report | July 20, 2020

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Coronavirus Insights: US Survey Update—Holiday Early Read with Consumers Expecting To Shop Early and Spend Less (Select Findings)

This free report features select findings from our US consumer survey, undertaken on July 15, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis.

Insight Report | July 16, 2020 Premium

Amazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending

Amazon is seemingly postponing its Prime Day shopping holiday this year, from July to the fall. We present our expectations for the 2020 event, based on proprietary survey data. We also discuss its key tailwinds, considering the impact on the back-to-school and holiday shopping seasons.

Insight Report | July 10, 2020 Premium

Four Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic

With four months to go until Singles’ Day 2020, we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival.

Insight Report | June 23, 2020 Premium

China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival

The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

Insight Report | June 12, 2020 Premium

Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year

With five months to go until Singles’ Day 2020, we provide a six-step reference guide for brands and retailers to use in preparing for the shopping festival against the backdrop of the coronavirus crisis.

Insight Report | June 10, 2020 Premium

US Father’s Day Retail Preview 2020: Uncertain Outlook as Demand Will Be Tested in First Post-Lockdown Shopping Holiday

With Father’s Day just around the corner, we estimate total US consumer spending on the occasion this year, in the context of easing coronavirus lockdowns. We propose actions that retailers could take to engage with shoppers and drive sales for Father’s Day.

Insight Report | May 26, 2020 Premium

New Retail Briefing: Tmall Debuts a Luxury Discount Platform, Enabling Brands To Clear Inventory

Brands and e-commerce platforms in China have been implementing new initiatives to generate sales in the wake of the coronavirus pandemic. We discuss these recent developments in New Retail, which include the launch of new luxury discount channel on Alibaba’s Tmall and a new group-buying platform by Tencent.