Festivals and Holidays

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Insight Report | September 29, 2020 Premium

Halloween 2020 US Retail Preview: Covid-19 Spooks Festivities and Haunts Retail

As Halloween kicks off the US Holiday season, festivities are likely to be impacted by the coronavirus pandemic. We discuss the impact of Covid-19 on Halloween celebrations and retail spending. We also explore the detailed insights provided by our September 22 survey on US consumers’ behaviors, concerns and expectations in relation to this year’s Halloween holiday, with a focus on the implications for US retail.

Insight Report | September 28, 2020 Premium

The 12 Weeks of Holidays: #1—Three Things US Shoppers Will Do Differently This Holiday Season

Using exclusive Coresight Research survey data, we discuss three ways in which US consumers expect to shop differently this holiday season. We explore a potential shift in spending on products versus services, consumer expectations of when they will start holiday shopping and anticipated demand around Amazon’s Prime Day. This report is the first in our 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season.

Insight Report | September 24, 2020 Premium

China National Day Golden Week 2020 Preview: A Focus on Smaller Tourist Groups and Safe Travel

With China’s National Day holiday fast approaching, we present our expectations for outbound international travel and domestic travel by Chinese tourists during Golden Week 2020. We also discuss the focus on safe travel that has emerged for this year’s holiday due to the Covid-19 crisis.

Market Navigators/Market Outlook | September 24, 2020 Premium

US E-Commerce: Post-Crisis Outlook

We explore the impacts of the Covid-19 pandemic on US e-commerce. We present our trend analysis and insights into the online channel’s development in the second quarter of 2020. We also discuss three post-crisis US e-commerce trends across the themes of digital investment, omnichannel capabilities and drones/autonomous vehicles.

Flash Report | September 23, 2020

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Amazon Prime Day 2020 Reportedly To Take Place on October 13: Five Predictions

With Amazon expected to hold its Prime Day for Western markets in October this year, we present five expectations for the shopping event—including global sales estimates, the extension of Prime Day and its potential to eclipse Black Friday and Cyber Monday in terms of number of shoppers.

Insight Report | September 22, 2020

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The Global Shopping Festival Landscape: The New 10.10 Shopping Festival in Context

Due to the Covid-19 crisis, shopping holidays are likely to hold heightened relevance during the remainder of 2020 for brands and retailers looking jump-start their sales recoveries, as well as for consumers looking for deals. We present Coresight Research’s new 10.10 Shopping Festival and outline the global landscape of shopping festivals.

Flash Report | September 21, 2020

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Coresight Research, Shopkick and Fashwire Introduce the New 10.10 Shopping Festival

Together with Shopkick and Fashwire, Coresight Research is excited to announce the inaugural 10.10 Shopping Festival, a US-based event that will take place on October 9–11, 2020. We detail the rationale behind launching the event, the participation of the partner companies and the opportunities that this new shopping festival offers to brands, retailers and consumers. With both an online and offline presence, 10.10 will provide a gamified shopping experience and pull forward holiday shopping this year.

Insight Report | September 18, 2020 Premium

Highlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending

We highlight the marketing and sales strategies that Alibaba implemented to boost sales during its 9.9 Shopping Festival 2020 this year, in the wake of the Covid-19 crisis—including deep discounts and livestreaming.

Insight Report | September 10, 2020 Premium

Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 Event

With two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores.

Insight Report | September 4, 2020 Premium

The 12 Questions of US Holiday Retail 2020: Part 4—An Early Start to Holiday Shopping and a Green Christmas

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In the fourth report of the series, we present and provide answers to the final three questions, which explore the potential for an early start to the season this year and how growing consumer interest in sustainability could affect holiday shopping.

Insight Report | September 3, 2020 Premium

The 12 Questions of US Holiday Retail 2020: Part 3—Product Availability and the Supply Chain

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this third report of the series, we present and provide answers to two questions around the impact of Covid-19 on product availability and the supply chain—and what this means for retailers as they plan for the holidays.

Insight Report | September 2, 2020 Premium

The 12 Questions of US Holiday Retail 2020: Part 2—The Consumer’s Propensity To Spend

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this second report of the series, we present and provide answers to three questions, which focus on the US consumer’s propensity to spend. We consider how the employment situation, a “wealth effect” and the upcoming presidential election will impact holiday spending.

Insight Report | September 1, 2020 Premium

The 12 Questions of US Holiday Retail 2020: Part 1—Changed Consumer Behavior

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this first report of the series, we present and provide answers to our first four questions, which focus on changed consumer behaviors. We consider the potential impacts of social distancing, work-from-home trends and reduced gifting opportunities on holiday spending this year.

Insight Report | August 27, 2020 Premium

US Back to School 2020: Digital Trends and Digital Learning—Online Sales Set To Be Up Strongly in a Weak Total Market

As part of our US Back to School 2020 series, we present three insights into digital trends this season—covering e-commerce market share and growth, consumer expectations of how and where they will shop for BTS, and how retailers are promoting digital shopping. We also discuss the role of remote learning in school-reopening plans and how this is impacting BTS shoppers’ spending expectations for online learning.

Deep Dive | August 25, 2020 Premium

Retail Reimagined: Coresight Research Ebook

In Coresight Research’s Retail Reimagined ebook, we offer a thematic outlook to the post-crisis world, exploring eight key retail trends in how brands and retailers can engage with consumers (e.g., gamification, social media), adopt innovative ways of selling (e.g., livestreaming, community group buying, shopping festivals, contact-light retail) and deliver products in an efficient way.