Insight Report 11 minutes Premium

Halloween 2020 US Retail Preview: Covid-19 Spooks Festivities and Haunts Retail

What's Inside

As Halloween kicks off the US 2020 Holiday season, festivities are likely to be impacted by the coronavirus pandemic. We discuss the impact of Covid-19 on Halloween celebrations and retail spending, including the following key topics:

  • How coronavirus-related restrictions and safety concerns will impact people’s choice of celebration activities—such as the anticipated shift toward home-centered festivities.
  • Detailed insights provided by our September 22 survey on US consumers’ behaviors, concerns and expectations in relation to this year’s Halloween holiday—including categories with the largest anticipated sales declines.
  • Ways for US retailers to adapt their offer to facilitate safe and socially distanced celebration activities.
  • Halloween plans disclosed by key retailers to manage this year’s holiday celebrations, including Dollar Tree, Party City, Target and Walmart.

Click here to read our full US Survey Update Report on how consumers plan to celebrate and spend for Halloween this year.

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