1,423 results found

Esports: How Brands Can Leverage Gaming To Reach Targeted Audiences

The esports industry is seeing a growing number of viewers, particularly with the impact of the ongoing coronavirus outbreak meaning that people are spending more time at home on their devices. We discuss how brands and retailers can leverage the rising popularity of competitive video gaming to sell and market their products, particularly in China and the US.

US Social Commerce Survey: The Impact of Social Media on Shopping Behavior

We discuss the use of social media by US shoppers, as part of our report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use social media platforms to research, discover and buy products across multiple categories. In addition, we consider the impact of celebrities and influencers on US social media shoppers.

4Q19 US Earnings Season Wrap-Up

Fourth-quarter 2019 retail earnings show that many companies across the retail industry saw strong growth. However, our coverage of the Coresight 100 reveals that the CPG and department-store sectors bucked this trend, with the latter continuing to struggle. Companies across the board have updated their guidance due to coronavirus disruption in the supply chain and demand in Asia, but we are yet to see updates based on the spread of the virus to the US, with the nation moving closer to lockdown.

US Off-Price Retail: Two Companies Dominate the Market

Consumer demand remains high for off-price retail in the US. We present the defining characteristics of this typically brick-and-mortar market and discuss the top retailers by US market share—including Burlington, Nordstrom, Ross Stores and TJX Companies, Inc—with two players being particularly dominant. This report also discusses the physical footprint expansion of selected retailers, the role of e-commerce, growing product categories in the market and how traditional department stores are leveraging off-price channels.

US Social Commerce Survey: Instagram, Influencers and Shopping

We discuss the use of Instagram by US shoppers, as part of our new report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use the photo- and video-sharing social platform to research, discover and buy products across multiple categories. In addition, we consider the impact of Instagram influencers on US social media shoppers.

Retail Innovators: Home-Furnishing Retailers

The Coresight Research Retail Innovators series examines how key players and startups are disrupting different retail sectors. In this report, we focus on three innovators in the home-furnishing market: DTC brand Burrow, furniture rental startup Fernish and design platform Modsy. We discuss these relatively new industry players in the context of changing consumer preferences in the furniture sector, including increasing demand for convenience and a heightened emphasis on sustainability.

New Retail Models in E-Commerce: Opportunities To Accelerate Growth

As part of our series exploring new models of retailing across different sectors and channels, we focus on the innovative strategies being implemented by major e-commerce players in China and the US, including Alibaba and JD.com. We discuss how online platforms are using technologies to improve the shopping experience, implementing extended features such as dropshipping and alternative payment options, helping brands to adopt consumer-to-manufacturer business models and launching creative initiatives to extend their reach to customers.

Chinese E-Commerce Platforms: Exploring the Diverse Opportunities for Brands

We assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing different verticals, cross-border commerce and social media. We highlight the moves being made by major players in the sector—such as Alibaba and JD.com—to drive traffic and better serve consumers, as well as discussing the opportunities in the China market that these platforms are offering brands and retailers.

Is Omnichannel the Future for Furniture Retail?

In the furniture sector, e-commerce continues to grow rapidly as cross-channel shopping trends evolve. The shopping journey is therefore becoming more complex, and retailers are being forced to rethink how they engage with customers. We explore how major players in the home furnishing market are investing in omnichannel transformation, as well as the challenges associated with this type of strategy.