Deep Dive 15 minutes PremiumUS Social Commerce Survey: The Impact of Social Media on Shopping Behavior Coresight Research March 23, 2020 What's InsideThis is the second report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we discuss a number of key findings across the following topics: How often consumers use social media to research, discover and buy products across multiple categories The likelihood of shoppers abandoning purchases due to a lack of platform functionality Social media shoppers’ monthly spending on discretionary purchases The impact of influencers on US social media shoppers The sharing of content by social media shoppers after they make a purchase View an infographic summary of these findings here. Click here to read about US consumers’ use of Instagram in the shopping journey This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: April 2023 Monthly Consumer Update: US, UK and ChinaUS CPG Sales Tracker: Online Food and Beauty Growth Taper Off FurtherCalm Before Holiday Shopping Season Begins: US Consumer Survey Insights 2023, Week 42Retail Shrink and Loss-Prevention Methods—Presentation