Reasons to Read

This is the second report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we discuss a number of key findings across the following topics:

• How often consumers use social media to research, discover and buy products across multiple categories
• The likelihood of shoppers abandoning purchases due to a lack of platform functionality
• Social media shoppers’ monthly spending on discretionary purchases
• The impact of influencers on US social media shoppers
• The sharing of content by social media shoppers after they make a purchase

View an infographic summary of these findings here.

Click here to read about US consumers’ use of Instagram in the shopping journey