Deep DiveUS Social Commerce Survey: Instagram, Influencers and Shopping Coresight Research March 16, 2020 Reasons to ReadThis is the first report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we focus on photo-sharing platform Instagram, which was found to be the most popular social media channel for shopping among consumers aged 18–24. We discuss a number of key findings across the following topics: How often consumers use Instagram to research, discover and buy products across multiple categories The impact of Instagram influencers on US social media shoppers View an infographic summary of these findings here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Apparel and Footwear Retailing—Moderate Growth in a Stabilizing Macro EnvironmentConsumer Sentiment Declines as Tariffs Loom: Weekly US Consumer Sentiment, Week 28, 2025—InfographicUS Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to LeadWeekly UK Store Openings and Closures Tracker 2025, Week 47: Store Openings Exceed 1,500
