Deep Dive 15 minutes PremiumUS Social Commerce Survey: Instagram, Influencers and Shopping Coresight Research March 16, 2020 What's InsideThis is the first report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we focus on photo-sharing platform Instagram, which was found to be the most popular social media channel for shopping among consumers aged 18–24. We discuss a number of key findings across the following topics: How often consumers use Instagram to research, discover and buy products across multiple categories The impact of Instagram influencers on US social media shoppers View an infographic summary of these findings here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Talking about Shoptalk 2023Innovator Profile: Wink Provides Seamless Payment Experiences Leveraging BiometricsBed Bath & Beyond: Which Retailers Are Set To Capture Market Share?The Evolution of Checkout: Trends and Innovations for a Seamless Shopping Experience
