US Social Commerce Survey: Instagram, Influencers and Shopping

What's Inside

This is the first report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we focus on photo-sharing platform Instagram, which was found to be the most popular social media channel for shopping among consumers aged 18–24.

We discuss a number of key findings across the following topics:

• How often consumers use Instagram to research, discover and buy products across multiple categories
• The impact of Instagram influencers on US social media shoppers

View an infographic summary of these findings here.