China Consumer Tracker: Understanding Beauty Shoppers

What's Inside

The Coresight Research biweekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this report, we present findings from our survey conducted on March 13, 2023.

Data in this report are:

• Beauty consumers’ purchase frequency, spending, channels and brand choices, by gender
• Avoidance of public places, by type of public place—latest data and two-week PPT changes
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks
• Expectations for economic conditions and personal finances in the next 12 months

Other relevant research:

• Read the full series of China Consumer Tracker reports
• China Consumer Tracker Preview: Early Data on Shopper Behavior and Sentiment
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce