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Best Practices for Using Data To Futureproof Retail

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While retail struggles to attain low single-digit growth in the West, China’s retailers have been enjoying steady, healthy growth rates—and a population eager to adopt the latest technology. While this rapid growth can be partially attributed to it starting from a low base, there is a lot Western retail can learn from China to futureproof itself as digital continues its relentless march.

This report looks at how retailers can leverage data to futureproof their business, and leverage new technology that consumers are looking for, including:

  • Walletless payments using mobile devices.
  • Social commerce leveraging KOLs and social media.
  • Creating shopping festivals to drive sales.
  • Creating new store formats to drive foot traffic.
  • Brand collaborations to create a unique offering.


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