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Open for Business with Brad Santanna, The Hershey Company: Digital Signals and Omnichannel Consumer Engagement

​As part of our Open for Business webinar series, we hosted Brad Santanna, Head of E-Commerce Sales at The Hershey Company. We present an edited transcript from this webinar, in which Santanna offered insights into the importance of understanding consumer sentiment in demand, particularly in the current Covid-19 environment—covering key topics such as customer engagement, the use of data, omnichannel shopping and fulfillment.

Open for Business with Bjoern Peterson, Sensormatic Solutions: The Physical Store and Inventory Accuracy Post Crisis

As part of our Open for Business webinar series, we hosted Bjoern Petersen, President of Sensormatic Solutions. We present an edited transcript from this webinar, in which Petersen offered insights into how retailers can work toward gaining inventory accuracy in the wake of the coronavirus crisis—covering key topics such as consumer demand, e-commerce and fulfillment.

Coronavirus Insights: US Survey Update—Covid-19 To Reshape Back-to-School Shopping (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors in the upcoming back-to-school season. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on July 8.