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Ulta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers

We discuss the success of two dominant US retail chains, Ulta Beauty and Sephora, with a focus on the nature and impact of each retailer’s loyalty program as well as their employment of artificial intelligence and data analytics to drive customer engagement. We also compare the shopping behaviors of Ulta’s and Sephora’s customers using survey data.

Singles’ Day 2019: Analyzing New Entrants, from Allbirds to Everlane

Continuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers.