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“Store” Tour: Freshippo’s Immersive Art Supermarket

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Coresight Research

What's Inside

We explored Freshippo’s immersive new “supermarket” in Shanghai to discover how Alibaba’s supermarket chain is delivering New Retail experiences to appeal to China’s younger consumers.
We outline our findings in this report, with the following highlights:

  • The crossover between art and consumer goods
  • The layout and products on sale at the “store”
  • The brand’s motivations for creating this concept store
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