Insight Report 2 minutes Premium“Store” Tour: Freshippo’s Immersive Art Supermarket Coresight Research November 22, 2019 What's InsideWe explored Freshippo’s immersive new “supermarket” in Shanghai to discover how Alibaba’s supermarket chain is delivering New Retail experiences to appeal to China’s younger consumers. We outline our findings in this report, with the following highlights: The crossover between art and consumer goods The layout and products on sale at the “store” The brand’s motivations for creating this concept store This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Day Two at NRF 2024: Retail’s Big Show—Supply Chains and Sustainability Take Center StageChina Consumer Tracker: Understanding Beauty ShoppersThe Evolution of Checkout: Trends and Innovations for a Seamless Shopping ExperienceShoptalk 2023 Wrap-Up: Exploring the Top Five Trends Driving Innovation in Retail