Insight Report“Store” Tour: Freshippo’s Immersive Art Supermarket Coresight Research November 22, 2019 Reasons to ReadWe explored Freshippo’s immersive new “supermarket” in Shanghai to discover how Alibaba’s supermarket chain is delivering New Retail experiences to appeal to China’s younger consumers. We outline our findings in this report, with the following highlights: The crossover between art and consumer goods The layout and products on sale at the “store” The brand’s motivations for creating this concept store Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Largely Holds Steady in December After November Highs: China Consumer Survey InsightsAnalyst Corner: Cutting Through AI News Flood with the Coresight Research AI IMPACT Framework, with Charlie PoonConsumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey InsightsSector Focus: E-Commerce Retailers and Marketplaces—Data Graphic
