Insight Report 2 minutes Premium“Store” Tour: Freshippo’s Immersive Art Supermarket Coresight Research November 22, 2019 What's InsideWe explored Freshippo’s immersive new “supermarket” in Shanghai to discover how Alibaba’s supermarket chain is delivering New Retail experiences to appeal to China’s younger consumers. We outline our findings in this report, with the following highlights: The crossover between art and consumer goods The layout and products on sale at the “store” The brand’s motivations for creating this concept store This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: July 2023 China Retail Sales: Retail Sales Slowdown ContinuesRetail Innovation in China: Insights Presented at Shoptalk 2024US Apparel and Beauty Spending Tracker, May 2023: Clothing, Footwear and Beauty Spending Growth All Moderate FurtherHoliday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement