Insight ReportUlta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers Coresight Research November 25, 2019 Reasons to ReadIn this report, we assess the success of two dominant US retail chains, Ulta Beauty and Sephora. We offer an overview of the two retailers and compare their tiered loyalty programs. We also discuss how, by leveraging consumer data, Ulta and Sephora are employing artificial intelligence and augmented reality tools to create personalized shopping experiences that will drive customer engagement. Using consumer survey data, we explore the beauty buying habits of both retailers’ shoppers in the US, covering: Retailer preference Average monthly spend on beauty products Brand selection and beauty-product purchase drivers Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Steadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicAnalyst Corner: Agentic Commerce Is Progressing at Warp Speed, with John HarmonWeekly UK Store Openings and Closures Tracker 2025, Week 37: Bodycare Enters Administration and Closes StoresUS Grocery Retailing—Real Estate Insights: Value and Specialty Grocers Drive Polarized Expansion
