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Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus

With six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard.

The China Beauty Consumer, Pre- and Post Coronavirus

Although impacted by the coronavirus pandemic, initial indicators show that China’s economy is rebounding, and the beauty industry is poised for a speedy recovery. We discuss findings from our proprietary survey of beauty consumers in China—as well as recent data about the market—to examine the preferences and spending behaviors of this demographic prior to the coronavirus pandemic and learnings coming out of the crisis.