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Inside the World of Amazon’s Private-Label Offering (Select Findings)

Coresight Research

What's Inside

This report provides select findings from Coresight Research’s April 2020 analysis of Amazon’s private-label offering, in collaboration with competitive-intelligence provider DataWeave.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • The size of Amazon’s private-label portfolio, which has grown significantly in the last year.
  • The distribution of private-label products by category.
  • Product ratings and number of reviews as an indication of customer satisfaction.

Our full report is available to premium subscribers. It includes further findings across the following topics:

  • A full breakdown of private-label products across Amazon categories
  • The average price points of Amazon private-label apparel products and brands
  • A deeper look into private-label apparel, by product subcategory
  • The top 30 private-label brands by number of products—and the segmentation of product catalogs

In addition, click here to read Coresight Research’s findings from our proprietary consumer survey on Amazon apparel in the US.


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