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Coronavirus Insights: US Survey Update—Hints of Return to Retail, but Shoppers Expect Long-Term Impacts through the Holiday Season (Select Findings)


What's Inside

This report provides select findings from Coresight Research’s May 6 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and expectations, with a focus on implications for retailers.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • Whether consumers expect to avoid public places or change travel arrangements once the coronavirus lockdowns are eased and businesses reopen—we look at week-over-week changes.
  • US shoppers’ expectations of the length of the outbreak’s impact on everyday life in the US—we show the trend over the past eight weeks.
  • Week-over-week changes in spending behaviors, including discretionary purchases and online shopping.

Our full report is available to premium subscribers and includes further findings:

  • The types of places respondents expect to avoid after lockdowns end, and how long consumers expect to retain avoidance behaviors for.
  • When respondents expect their spending levels to return to normal.
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period—and if so, which behaviors.
  • How long consumers expect the impacts of the Covid-19 crisis to last in the US.
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products.
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories.
  • We also asked respondents how worried they were about the outbreak and about their concerns surrounding job and income prospects.

Our latest research provides an update to our previous reports, which were based on surveys undertaken on April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak which can be accessed here.

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