Deep Dive 12 minutes Premium

The China Beauty Consumer, Pre- and Post Coronavirus

What's Inside

Although impacted by the coronavirus pandemic, initial indicators show that China’s economy is rebounding, and the beauty industry is poised for a speedy recovery. We discuss findings from our proprietary survey of beauty consumers in China—as well as recent data about the market—to explore the preferences and spending behaviors of this demographic prior to the coronavirus pandemic and learnings coming out of the crisis.

This report covers the following key topics:

  • Average monthly spending on beauty and personal care products
  • The most purchased beauty, grooming and personal care products—with skin care proving a popular category
  • Top beauty trends—including interest in skincare routines and natural/organic products
  • The lucrative opportunity in e-commerce
  • Top channels through which consumers learn about beauty products—such as online platforms Tmall and
  • Alternative marketing channels—including livestreaming
  • The influence of KOLs and celebrities on consumer purchasing decisions
  • Factors impacting beauty purchases—with quality being a key consideration

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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