Insight Report 9 minutes Premium

Zalando Strategy Update 2024: Now Targeting 15% of Europe’s Fashion Market

What's Inside

We present insights from online fashion giant Zalando’s strategy update in March 2024. What are the company’s B2C and B2B strategies and 2028 targets? Read highlights from its management presentations to find out, and discover our take on the positioning of Zalando in Europe’s fashion market.

Companies mentioned in this report are: Amazon, ASOS, H & M Hennes & Mauritz, Next, Shein, Temu, THG, Zalando

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