Insight Report 9 minutes PremiumZalando Strategy Update 2024: Now Targeting 15% of Europe’s Fashion Market John Mercer, Head of Global Research and Managing Director of Data-Driven Research March 21, 2024 What's InsideWe present insights from online fashion giant Zalando’s strategy update in March 2024. What are the company’s B2C and B2B strategies and 2028 targets? Read highlights from its management presentations to find out, and discover our take on the positioning of Zalando in Europe’s fashion market. Companies mentioned in this report are: Amazon, ASOS, H & M Hennes & Mauritz, Next, Shein, Temu, THG, Zalando Other relevant research: Market Navigator: UK Retail, Including E-Commerce—Consumer Constraints To Fuel Multi-Year Discounter Growth Head-to-Head in European Online Apparel Retailing: ASOS vs. Zalando Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: September 2023 Monthly Consumer Update: US, UK and ChinaChina Consumer Tracker: Consumer Confidence DeclinesRealty Income Begins 2023 with Portfolio ExpansionUS CPG Sales Tracker: E-Commerce Growth Accelerates, But Not for Beauty
