Singles’ Day 2021: New Entrants

As part of our coverage of Singles’ Day 2021, we look at new entrants in the festival, detailing which brands are participating for the first time, across apparel and footwear, beauty and jewelry categories.

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Singles’ Day 2021 Early Observations as Sales Total $139 Billion

We provide an early review of the successes and initiatives among China’s major e-commerce companies during this year’s Singles’ Day shopping festival. We explore the key initiatives they used to drive sales, including focusing on sustainability and augmented reality (AR) and AI-driven technologies.

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Singles’ Day 2021 Preview: Three Themes To Watch

Continuing our coverage of Singles’ Day 2021, we present a preview of the shopping festival in China, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year.

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