1,310 results found

Singles’ Day 2020: Analyzing New Retail Strategies

Started as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. We discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: offline experiential events, such as pop-up shops; 3D virtual showrooms; and online coupons.

How Retailers Can Use Prescriptive Analytics/AI To Improve Customer Satisfaction

Retailers are missing out on available opportunities to improve customer satisfaction, which translates directly to missed sales opportunities. We explore the relationship between retail customer satisfaction and the application of prescriptive analytics to make critical operational improvements. We discuss the benefits and core capabilities of prescriptive analytics, and detail opportunities for revenue enhancement, cost reduction and operational improvement. This free report is sponsored by Zebra Technologies.

Unboxing the Gifting Market amid Experience-Driven Retail

We discuss the key trends impacting the gifting market, highlighting some of the key challenges in the industry, such as returns. This report offers insights into the size of the US gifting market, the popularity of gift cards and consumer demand for personalization. We also explore Loop Commerce’s Gift Experience Management (GXM) solution GiftNow, which helps retailers leverage omnichannel capabilities to redefine the gifting experience for gift shoppers and recipients alike.

Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in China

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day.

Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

Bridging the Retail Merchandising Execution Gap

We explore the execution of merchandising in retail, including challenges, best practices and the impact of effective execution on retailers’ total revenues. We leverage findings from an August 2020 Coresight Research survey of global retailers involved in decision-making around retail merchandising.