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US Social Commerce Survey: The Impact of Social Media on Shopping Behavior

We discuss the use of social media by US shoppers, as part of our report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use social media platforms to research, discover and buy products across multiple categories. In addition, we consider the impact of celebrities and influencers on US social media shoppers.

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4Q19 US Earnings Season Wrap-Up

Fourth-quarter 2019 retail earnings show that many companies across the retail industry saw strong growth. However, our coverage of the Coresight 100 reveals that the CPG and department-store sectors bucked this trend, with the latter continuing to struggle. Companies across the board have updated their guidance due to coronavirus disruption in the supply chain and demand in Asia, but we are yet to see updates based on the spread of the virus to the US, with the nation moving closer to lockdown.

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US Social Commerce Survey: Instagram, Influencers and Shopping

We discuss the use of Instagram by US shoppers, as part of our new report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use the photo- and video-sharing social platform to research, discover and buy products across multiple categories. In addition, we consider the impact of Instagram influencers on US social media shoppers.

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New Retail Models in E-Commerce: Opportunities To Accelerate Growth

As part of our series exploring new models of retailing across different sectors and channels, we focus on the innovative strategies being implemented by major e-commerce players in China and the US, including Alibaba and JD.com. We discuss how online platforms are using technologies to improve the shopping experience, implementing extended features such as dropshipping and alternative payment options, helping brands to adopt consumer-to-manufacturer business models and launching creative initiatives to extend their reach to customers.

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International Women’s Day Preview: In China, It’s Another Shopping Festival

March 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce.

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