Reasons to Read

As US consumers become increasingly concerned with the spreading coronavirus outbreak, shoppers have shunned malls and stores—leading to a sudden spike in online buying that even Amazon is having trouble managing. To manage the surge, the company announced plans to hire 100,000—and will limit online sales to specific essential categories.

This report looks at:

• What is driving the surge in online buying, and how Amazon is coping.
• Who decides if a product is “essential.”
• Which products are in, and which are out (i.e. “non-essential”).

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.