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The First Amazon Go Grocery Opens in Seattle, Further Expanding the Online Giant’s Brick-and-Mortar Presence

What's Inside

When Amazon announced the opening of its first full-sized non-Whole Foods grocery store, it answered several years of speculation about Amazon’s plans for the grocery space since its 2017 Whole Foods acquisition.

This report looks at how:

  • The new Amazon Go Grocery store format differs from Amazon Go.
  • Amazon Go Grocery will complement (not replace) Whole Foods stores.
  • The new grocery stores will source some same products as Whole Foods, but most will be different—and offered at lower price points.

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