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Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile sports bag and accessory brand Caraa. In this free report, we discuss how the brand is engaging with Chinese consumers, including the use of livestreaming ahead of this year’s Singles’ Day.

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The Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success

Coresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. We provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12, and the five key factors that drove its success.

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Earnings Insights 3Q20, Week 1: Home Categories Prove Strong, While Beauty and Apparel Witness Substantial Improvement

Our weekly Earnings Insights reports feature highlights from recent management commentary at major US retailers as they report third-quarter 2020 earnings. We condense what retail companies are reporting, with a focus on the impact of the coronavirus crisis. This week, there are highlights from companies that reported in the week ended November 8, namely Amazon, Canada Goose, Capri Holdings, Hanesbrands, The Estée Lauder Companies, Under Armour and Wayfair.

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Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market.

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Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile music merchandising firm Bravado. In this free report, we discuss how the company plans to tap into China’s established music-industry consumer base and engage fans with its exclusive artist merchandise offerings.

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Market Outlook: Understanding China’s $5 Trillion Retail Sector

In this Market Outlook, we explore China’s retail sector. We analyze data on the sector’s size and present our estimates for growth in the remainder of 2020 and into 2021. We profile China’s leading retail companies and outline the composition and trajectory of the retail market. This report also discusses a number of key themes in the market—including e-commerce as a driver of sector consolidation, high consumer demand in certain product categories, sales growth among domestic beauty brands and opportunities in the duty-free format.

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Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks.

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Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global.

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Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in China

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day.

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New Retail Briefing: Alibaba To Invest in Travel Retailer Dufry To Tap Into China’s Growing Domestic Duty-Free Market

We discuss recent developments in New Retail in China, including Alibaba’s planned investment in travel retailer Dufry to capture sales from China’s growing domestic duty-free market and Pinduoduo’s partnership with Yili, the largest dairy company in China, to livestream the production process in its formula factory as a move to gain consumer trust.

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Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

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Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?

This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com.

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