Deep Dive 14 minutes PremiumUS Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview Coresight Research April 6, 2020 What's InsideThis is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics: The most popular social media platforms for researching, discovering and buying products across multiple categories The categories most shopped on social media Discretionary spending by US social media shoppers The impact of social media influencers on shopping behavior The abandoning of purchases due to a lack of platform functionality The sharing of content by social media shoppers after they make a purchase Implications for brands Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: