Deep Dive 14 minutes PremiumUS Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview Coresight Research April 6, 2020 What's InsideThis is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics: The most popular social media platforms for researching, discovering and buying products across multiple categories The categories most shopped on social media Discretionary spending by US social media shoppers The impact of social media influencers on shopping behavior The abandoning of purchases due to a lack of platform functionality The sharing of content by social media shoppers after they make a purchase Implications for brands Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: US Convenience Store Retailing—Charting New Paths Through Structural HeadwindsChinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingWeekly US and UK Store Openings and Closures Tracker 2025, Week 7: Aldi and Skechers USA Announce Store Expansion Plans; Joann To Close 500 StoresAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav Pitaliya