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US Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview


What's Inside

This is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics:

  • The most popular social media platforms for researching, discovering and buying products across multiple categories
  • The categories most shopped on social media
  • Discretionary spending by US social media shoppers
  • The impact of social media influencers on shopping behavior
  • The abandoning of purchases due to a lack of platform functionality
  • The sharing of content by social media shoppers after they make a purchase
  • Implications for brands

Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey.

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