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Deep Dives 16 minutes premium

Amazon India and Flipkart: Head to Head

Coresight Research

What's Inside

India’s retail sector has been growing in leaps and bounds, but online is still much less mature than in Western markets or even China—but it is growing by double-digits and is expected to be worth $200 billion by 2027.

This report compares India online market leaders Amazon and Flipkart, specifically:

  • How Flipkart lost its seven-year lead on Amazon, and what it’s doing to catch up again.
  • How Flipkart’s Walmart acquisition bolstered its market position.
  • How India’s ubiquitous kiranas, mom and pop stores, are supporting online retail.
  • Upstarts that may challenge the existing duopoly.

View an infographic summary of these findings here.


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