US Easter Retail Preview 2020: Retailers Must Offer Optimism and Seize the Few Opportunities amid Coronavirus Crisis

What's Inside

With Easter just around the corner, we assess the planned spending of US consumers on the holiday this year amid the coronavirus crisis. We consider the outlook for retail this Easter in light of current shopping trends.

In this report, we look at how retailers could leverage key opportunities in the Easter period to positively engage with consumers to drive sales in the short term as well as increase brand perception for long-term gains.

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