Insight ReportGenerative AI Latest: The Copilots Are Now Flying the Plane John Harmon, CFA, Managing Director of Technology Research March 7, 2024 Reasons to ReadThe Generative AI Latest series provides regular updates on generative AI (artificial intelligence), also known as GenAI, globally—across retail, infrastructure, applications and government. This report details announcements from February 2024 and discusses three key trends we are watching: the flood of new AI copilots, the new capabilities of GenAI image generators and the ability for enterprises to access data through a conversational interface. Companies mentioned in this report include: Adobe, Amazon, Google, Microsoft, OpenAI, Salesforce Other relevant research: Playbook: Six Quick Wins in Generative AI The Coresight Research CORE framework for generative AI in retail All Coresight Research coverage of GenAI in retail, including previous reports in the Generative AI Latest series Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Stabilizes: Weekly US Consumer Sentiment, Week 42, 2025—Data GraphicEarnings Insights 4Q24, Week 4: Birkenstock, Hermès, Sprouts and More Post Double-Digit Growth—InfographicWeekly UK Store Openings and Closures Tracker 2026, Week 10: The Original Factory Shop Continues Store ClosuresAmazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping Plans
