Insight Report 14 minutesGenerative AI Latest: The Copilots Are Now Flying the Plane John Harmon, CFA, Managing Director of Technology Research March 7, 2024 What's InsideThe Generative AI Latest series provides regular updates on generative AI (artificial intelligence), also known as GenAI, globally—across retail, infrastructure, applications and government. This report details announcements from February 2024 and discusses three key trends we are watching: the flood of new AI copilots, the new capabilities of GenAI image generators and the ability for enterprises to access data through a conversational interface. Companies mentioned in this report include: Adobe, Amazon, Google, Microsoft, OpenAI, Salesforce Other relevant research: Playbook: Six Quick Wins in Generative AI The Coresight Research CORE framework for generative AI in retail All Coresight Research coverage of GenAI in retail, including previous reports in the Generative AI Latest series Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Sentiment Improves; Plus, Online Shopping in Focus: US Consumer Survey InsightsAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutWeekly US and UK Store Openings and Closures Tracker 2025, Week 6: Bargain Hunt and Liberated Brands To Close About 200 StoresShoptalk Spring 2025—Our Takeaways: Coresight Research Premium Subscriber Call, April 2025
