Deep DivePlaybook: Six Quick Wins in Generative AI John Harmon, CFA, Managing Director of Technology Research December 5, 2023 Reasons to ReadThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. This Playbook provides critical strategies for companies to harness the power of generative AI in retail, covering product development, personalized marketing, employee productivity and more. Gain a competitive edge in the fast-paced retail landscape with these quick wins in generative AI! Data in this research report include: Estimated global generative AI software market size, 2023–2027 Proprietary survey data on whether US consumers have seen or produced AI-generated content Companies mentioned in this report include: Glean, Jasper AI, Levi’s, SAP, The Coca-Cola Company Other relevant research: We presented our insights from this Playbook at the AI Summit New York 2023. Read the full presentation here. The Coresight Research CORE framework for generative AI in retail The Retail Buzz Around Generative AI—Infographic All Coresight Research coverage of generative AI in retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: May 2025 US Retail Sales: Core Sales Growth Proves Solid Despite Pull-Forward of PurchasesShoptalk Spring 2026 “Shark Reef” Startup Pitch: Preview—10 Innovators Driving Customer Experience and Operational EfficienciesConsumer Sentiment Reaches Its Lowest Level; Tariff Pessimism and Inflation Awareness Increases: US Consumer Survey InsightsFinancial Pessimism Deepens Amid Post-Shutdown Adjustment: US Consumer Survey Insights
