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Insight Report | October 28, 2020

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Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

Insight Report | October 27, 2020

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Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China Debut

Hosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. To kick off the series, we profile Uncle Bud’s and discuss the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey.

Insight Report | October 22, 2020 Premium

Insights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness

Chinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness—covering online stores, collaboration with influencers, livestreaming and advertising.

Insight Report | September 24, 2020 Premium

China National Day Golden Week 2020 Preview: A Focus on Smaller Tourist Groups and Safe Travel

With China’s National Day holiday fast approaching, we present our expectations for outbound international travel and domestic travel by Chinese tourists during Golden Week 2020. We also discuss the focus on safe travel that has emerged for this year’s holiday due to the Covid-19 crisis.

| September 10, 2020 Free Report

Three Things You Need To Know: Global Tourism—How Covid-19 Has Impacted the US Travel Sector

We present Three Things You Need To Know on Global Tourism: How Covid-19 Has Impacted the US Travel Sector.

Insight Report | September 8, 2020 Premium

Global Tourism: How Covid-19 Has Impacted the US Travel Sector

As part of our quarterly Global Tourism series—which explores domestic and international tourism themes and trends—we assess how the coronavirus crisis has impacted the behaviors and plans of US travelers, based on key findings from our recent proprietary survey. We also explore the slow pickup of domestic tourism in the US, the significant fall in international inbound travel and the adoption of contact-light technology in the travel industry.

Insight Report | August 12, 2020 Premium

Insights from China: How Brands and Retailers Can Tap Into the Growing Wellness Market

With increased interest in beauty and health, Chinese consumers are fueling a boom in the wellness retail market. We explore three key trends that present opportunities for brand and retailers in this market—namely edible beauty, fitness and mental health.

Event Coverage | August 4, 2020

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Cross-Border E-Commerce with Tommy Kelly, eShopWorld: How Brands Can Successfully Launch Internationally

On July 30, 2020, Coresight Research hosted Tommy Kelly, Founder and CEO of global e-commerce platform eShopWorld, in a webinar to discuss the importance of cross-border e-commerce and the ways in which brands can successfully launch internationally. We present key insights from the webinar.

Event Coverage | July 30, 2020

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Coresight Research x Alibaba Group: Finding Growth in the China Market—Tapping the 6.18 Shopping Festival

Coresight Research and Alibaba Group hosted Amanda Baldwin, President at Supergoop!, and Erick Haskell, President of International at Allbirds, in a webinar to discuss how international brands can find growth in the China market by leveraging Alibaba’s Tmall Global e-commerce platform. We present an edited transcript from this webinar, which offers insights into consumer trends in China, the 6.18 shopping festival and the challenges presented by the Covid-19 crisis.

| June 2, 2020 Free Report

Three Things You Need To Know: Global Tourism—China’s Travelers Set To Pivot to Domestic Tourism, Coresight Research Survey Confirms

We present Three Things You Need To Know on Global Tourism: China’s Travelers Set To Pivot to Domestic Tourism, Coresight Research Survey Confirms.

Question of the Week | May 25, 2020 Free Report

How Has the Coronavirus Pandemic Impacted Chinese Tourists’ Travel Plans?

QUESTION OF THE WEEK: How Has the Coronavirus Pandemic Impacted Chinese Tourists’ Travel Plans?

Insight Report | May 20, 2020 Premium

Global Tourism: China’s Travelers Set To Pivot to Domestic Tourism, Coresight Research Survey Confirms

As part of our quarterly Global Tourism series—which discusses domestic and international tourism themes and trends—we explore how the coronavirus crisis has impacted the behaviors and plans of Chinese travelers, based on key findings from our recent proprietary survey.

Insight Report | May 5, 2020 Premium

Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

Insight Report | April 23, 2020 Premium

Beauty Insights: Livestreaming Increases Revenue and Loyalty—Lessons Learned during the Coronavirus

With many brands and retailers facing heavy revenue losses due to widespread temporary closures caused by the coronavirus, we explore how beauty brands are leveraging digital channels to engage with consumers. We consider the lessons that can be learned from beauty retail in China, with a focus on livestreaming.

Market Outlook | April 16, 2020 Premium

Market Overview: Luxury—Taking a Back Seat to the Global Pandemic

In this market overview, we explore the personal luxury goods market landscape and consider the top 20 companies and top 15 brands in the global market by revenue. We discuss the impact of the ongoing coronavirus pandemic on both supply and demand in the luxury industry, as well as considering the importance of China’s luxury shoppers in today’s environment.