How Has the Coronavirus Pandemic Impacted Chinese Tourists’ Travel Plans?

QUESTION OF THE WEEK: How Has the Coronavirus Pandemic Impacted Chinese Tourists’ Travel Plans?

In our April 2020 proprietary survey of Chinese tourists, around 87.2% of all respondents had canceled planned vacation trips due to the Covid-19 pandemic. Furthermore, 83.4% had changed their travel plans in other ways, of which 36.2% switched their trip destinations from international to domestic—representing a meaningful shift to domestic tourism.