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Wellness as a Luxury, Part 3—Eating Well

This is the third in our Wellness as a Luxury series of reports, where we examine wellness as the new status symbol: this “wellthness” is fast replacing more traditional signifiers of affluence as a luxury to be enjoyed and flaunted.

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Deep Dive: Wellness as a Luxury: Part 1— Living Well

Fitness classes: Young consumers in particular are seeking aspirational, social experiences in their fitness regimes. This is prompting a premiumization of workouts and classes at fitness centers, growth of collegiate workout clubs (many of which take the form of park-based boot camps), and the development of the fitness events industry.

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