Deep Dive 14 minutes PremiumUS Drugstores are Turning into Purveyors of Beauty and Wellness Coresight Research April 30, 2019 Executive SummaryIn this report, we explore the initiatives that US drugstore retailers have undertaken so far in the beauty and wellness space – and examine the opportunities. Major retailers CVS Health and Walgreens Boots Alliance have refreshed and redesigned beauty spaces in their stores and partnered with other retailers to provide exciting experiences to customers. CVS launched shops-in-shops called BeautyIRL at four of its pharmacies in October 2018. CVS implemented several initiatives in the health and wellness space, including its Project Health program (launched in 2006) and HealthHUBs (introduced more recently). In 2018, Walgreens announced a partnership with online beauty subscription retailer Birchbox, which includes revamped retail spaces at select Walgreens locations that look like mini Birchbox stores. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: August 2023 US Retail Sales: Consistent Consumer Spending Drives Moderate Sales GrowthUS Online Grocery Survey 2023—Infographic: Assessing the Top Retailers and E-Commerce PopularityInsights Video: Exploring the Transformative Impact of Generative AI—Premium Subscriber CallConsumers Pursue Conflicting Anti-Inflation Strategies: US Consumer Tracker 2023, Week 23