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Deep Dive

US Drugstores are Turning into Purveyors of Beauty and Wellness

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Coresight Research

Key Points

In this report, we explore the initiatives that US drugstore retailers have undertaken so far in the beauty and wellness space – and examine the opportunities. 

  • Major retailers CVS Health and Walgreens Boots Alliance have refreshed and redesigned beauty spaces in their stores and partnered with other retailers to provide exciting experiences to customers.
  • CVS launched shops-in-shops called BeautyIRL at four of its pharmacies in October 2018.
  • CVS implemented several initiatives in the health and wellness space, including its Project Health program (launched in 2006) and HealthHUBs (introduced more recently).
  • In 2018, Walgreens announced a partnership with online beauty subscription retailer Birchbox, which includes revamped retail spaces at select Walgreens locations that look like mini Birchbox stores.

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