Deep Dive 25 minutes PremiumWellness as a Luxury, Part 3—Eating Well Swarooprani Muralidhar, Director of Research July 26, 2017 What's InsideOur Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence as a luxury to be enjoyed and flaunted. In this report, we look closely at three aspects of eating well: Fresh, organic and clean food: Consumers are increasingly buying fresh, organic, natural and other kinds of clean food. Diets: More and more consumers are trying out specific diets, and protein-based, “free from” and plant-based diets are growing in popularity. Supplements: Consumers across all age groups consume dietary supplements, but there are distinct differences in the types of supplements used by younger and older consumers. Read part one of our series, on living well, here and part two, on sleeping well, here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: How US Consumers Are Shopping For Groceries: Revealing Opportunities in Promotions and Private LabelWeekly US and UK Store Openings and Closures Tracker 2023, Week 24: UK Openings Up 38%Amazon Regains Food Shoppers; Dollar Tree Jumps to Third Place for Nonfood: US Consumer Survey InsightsShoptalk Europe 2023 Day One: Identifying Real Value in Sustainability, Generative AI and Data