Deep Dive 24 minutes Premium

Deep Dive: Wellness as a Luxury, Part 2— Sleeping Well

What's Inside

Our Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence as a luxury to be enjoyed and flaunted. In this report, we look closely at three aspects of the “sleep economy”:

  • Sleep technology: Consumers are using apps, devices and wearables to help them fall asleep and stay asleep.
  • Mattresses: Aspirational, e-commerce mattress brands such as Casper have tapped social media to encourage consumers to invest in the quality of their sleep.
  • Deep-rest classes: Group classes that promote rest and sleep, such as Inscape’s deep-rest classes and David Lloyd Clubs’ napercise classes are gaining popularity.

Read the first report in our Wellness as a Luxury series here and find the third and final report here.

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