Deep Dive 24 minutes PremiumDeep Dive: Wellness as a Luxury, Part 2— Sleeping Well Swarooprani Muralidhar, Director of Research July 19, 2017 What's InsideOur Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence as a luxury to be enjoyed and flaunted. In this report, we look closely at three aspects of the “sleep economy”: Sleep technology: Consumers are using apps, devices and wearables to help them fall asleep and stay asleep. Mattresses: Aspirational, e-commerce mattress brands such as Casper have tapped social media to encourage consumers to invest in the quality of their sleep. Deep-rest classes: Group classes that promote rest and sleep, such as Inscape’s deep-rest classes and David Lloyd Clubs’ napercise classes are gaining popularity. Read the first report in our Wellness as a Luxury series here and find the third and final report here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: China Consumer Tracker: Understanding Beauty ShoppersUS and UK Retail Bankruptcies Latest, June 2023Consumers Turn Away From Socializing: China Consumer Survey InsightsApril 2023 China Retail Sales: Total Sales Accelerate Further as Most Sectors Continue To See Strong Growth