Ulta Beauty: A Timeline of Key Events

What's Inside

Ulta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as:

• Moving into more high-end products
• Carrying digital native and DTC products
• Bolstering its loyalty program to more effectively compete with rival Sephora

Click here to read our full collection of Retailers’ Timelines.