Insight Reports 7 minutesUlta Beauty: A Timeline of Key Events Author By Coresight Research December 4, 2019 0 likes1,125 view What's InsideUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora This report is for paid subscribers only. Learn more about subscriptions here. Other research you may be interested in: Other research you may be interested in:
