Insight Report 7 minutes PremiumUlta Beauty: A Timeline of Key Events Coresight Research December 4, 2019 What's InsideUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora Click here to read our full collection of Retailers’ Timelines. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Research Preview: The State of the American MallInnovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse ExperiencesShoptalk 2023 Wrap-Up: Exploring the Top Five Trends Driving Innovation in RetailInnovator Profile: Drop Facilitates Seamless and Scalable Selling on Social Media