Insight Report 7 minutes PremiumUlta Beauty: A Timeline of Key Events Coresight Research December 4, 2019 What's InsideUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora Click here to read our full collection of Retailers’ Timelines. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Digitally Native Vertical Brands in the US Beauty Market: Unique Brand Positioning and Expanded Partnerships Fuel GrowthMarch 2023 US Retail Sales: Growth Decelerates from FebruaryNovember 2023 UK Retail Sales: Easing Inflation and Holiday Season Boost SalesGenerational Trends in Shopper Behavior: US Consumer Survey Insights Extra