Deep Dive 13 minutes Premium

Cannabis Insights: The Marijuana Consumer

What's Inside

The legal market for marijuana continues to grow, and with it grow the opportunities for brands and retailers to serve recreational and medical users of the drug. This report presents the surprising results of a survey of marijuana users in US states where marijuana is legal for recreational uses, including:

  • Who uses marijuana
  • How often they use it
  • Why they consume it, including medical and nonmedical reasons
  • Popular methods of consumption (hint: old school rules)
  • Where they purchase marijuana
  • How much the average user spends
  • Use of cannabidiol (CBD) among marijuana users and the impact of marijuana use on alcohol consumption

For a number of metrics, we provide breaks by medical/nonmedical users of marijuana.

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