Insight Report | September 18, 2020 Premium Highlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer SpendingWe highlight the marketing and sales strategies that Alibaba implemented to boost sales during its 9.9 Shopping Festival 2020 this year, in the wake of the Covid-19 crisis—including deep discounts and livestreaming. Read More
Insight Report | September 10, 2020 Premium Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 EventWith two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. Read More
Insight Report | September 4, 2020 Premium The 12 Questions of US Holiday Retail 2020: Part 4—An Early Start to Holiday Shopping and a Green ChristmasCoresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In the fourth report of the series, we present and provide answers to the final three questions, which explore the potential for an early start to the season this year and how growing consumer interest in sustainability could affect holiday shopping. Read More
Insight Report | September 3, 2020 Premium The 12 Questions of US Holiday Retail 2020: Part 3—Product Availability and the Supply ChainCoresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this third report of the series, we present and provide answers to two questions around the impact of Covid-19 on product availability and the supply chain—and what this means for retailers as they plan for the holidays. Read More
Insight Report | September 2, 2020 Premium The 12 Questions of US Holiday Retail 2020: Part 2—The Consumer’s Propensity To SpendCoresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this second report of the series, we present and provide answers to three questions, which focus on the US consumer’s propensity to spend. We consider how the employment situation, a “wealth effect” and the upcoming presidential election will impact holiday spending. Read More
Insight Report | September 1, 2020 Premium The 12 Questions of US Holiday Retail 2020: Part 1—Changed Consumer BehaviorCoresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this first report of the series, we present and provide answers to our first four questions, which focus on changed consumer behaviors. We consider the potential impacts of social distancing, work-from-home trends and reduced gifting opportunities on holiday spending this year. Read More
Insight Report | August 27, 2020 Premium US Back to School 2020: Digital Trends and Digital Learning—Online Sales Set To Be Up Strongly in a Weak Total MarketAs part of our US Back to School 2020 series, we present three insights into digital trends this season—covering e-commerce market share and growth, consumer expectations of how and where they will shop for BTS, and how retailers are promoting digital shopping. We also discuss the role of remote learning in school-reopening plans and how this is impacting BTS shoppers’ spending expectations for online learning. Read More
Deep Dive | August 25, 2020 Premium Retail Reimagined: Coresight Research EbookIn Coresight Research’s Retail Reimagined ebook, we offer a thematic outlook to the post-crisis world, exploring eight key retail trends in how brands and retailers can engage with consumers (e.g., gamification, social media), adopt innovative ways of selling (e.g., livestreaming, community group buying, shopping festivals, contact-light retail) and deliver products in an efficient way. Read More
Deep Dive | August 17, 2020 Premium US Survey Update: How Consumers Expect To Shop for the Holidays (Full Report)Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season—comparing the results with our survey findings from a month ago. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on August 12. Read More
Flash Report | August 17, 2020 Register for Free Access US Survey Update: How Consumers Expect To Shop for the Holidays (Select Findings)This free report features select findings from our US consumer survey, undertaken on August 12, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | August 12, 2020 Premium US Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital LearningPart of our US Back to School 2020 series, we provide an update on consumer attitudes toward the back-to-school season, based on a recent Coresight Research survey of US consumers. We discuss our findings across three key topics—spending expectations, concerns about Covid-19 and attitudes toward in-store versus online shopping—with a focus on in-school versus online learning. Read More
Insight Report | August 11, 2020 Premium Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive SalesWith three months to go until Singles’ Day 2020, we discuss how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. We explore how the integrated platform can help merchants and brands to communicate effectively with consumers, build their follower base and drive increased traffic to their Tmall and Taobao stores on November 11. Read More
Insight Report | August 3, 2020 Premium US Back to School 2020: A Redefined Shopping BasketPart of our US Back to School 2020 series, we look at what the shopping basket may look like this season amid uncertainty around school and college reopening models due to the coronavirus crisis. We discuss the challenges that retailers face in determining demand and the implications of the transformed BTC season for students and retailers. Read More
Event Coverage | July 30, 2020 Register for Free Access Coresight Research x Alibaba Group: Finding Growth in the China Market—Tapping the 6.18 Shopping FestivalCoresight Research and Alibaba Group hosted Amanda Baldwin, President at Supergoop!, and Erick Haskell, President of International at Allbirds, in a webinar to discuss how international brands can find growth in the China market by leveraging Alibaba’s Tmall Global e-commerce platform. We present an edited transcript from this webinar, which offers insights into consumer trends in China, the 6.18 shopping festival and the challenges presented by the Covid-19 crisis. Read More
Insight Report | July 28, 2020 Premium US Back to School 2020: The Outlook for Retail amid Uncertainty and a Gloomy Economic BackdropLaunching our US Back to School 2020 series, we outline our expectations for the season this year, which is being shaped by the coronavirus crisis. We discuss the core market drivers behind our estimates of consumer spending in the US—including consumer focus on health and safety, the impact of Covid-19 on discretionary retail, potential school and college reopening models and the economic backdrop. Read More
